Industry leaders to join forces with startups to boost innovation in the Netherlands

COSTA, which stands for ‘collaboration between COrporates & STArtups’, was launched in May 2016 under the umbrella of StartupDelta with KPN CFO Jan Kees de Jager in the role of ambassador. Alongside KPN, companies of the stature of AkzoNobel, DSM, Eneco, ING, KLM, NS, Philips, Port of Rotterdam, Rabobank, Shell, Thales Nederland BV, Unilever, ANWB and ASML were at high level involved in this initiative.

VNO-NCW, MKB Nederland and Corporate Venturing Network will carry on with the COSTA initiative.. Based on the COSTA results they are jointly going to push for strengthening innovation and the ecosystem for startups.
Corporate Startup Readiness Tool
One of the deliverables of Costa is a Corporate Startup Readiness Tool, which was developed by Erasmus Center of Entrepreneurship and Corporate Venturing Network. The tool is an online scan with which companies can quickly and easily assess how ready they are to enter into a successful partnership with startups. The tool contains best practices and shows what a company can do if it emerges from the scan that certain conditions for a successful partnership with startups are not or not yet present. The Corporate Startup Readiness Tool is free of charge and can be completed online on https://readytoteamup.com
Connection with startups
When startups want to collaborate with corporates it is often hard for them to find the right way in. A single point of contact or address for startups is a possible solution and all the COSTA members have undertaken to set this up in their organization. Have a look at the list of dedicated point of contacts 
Launching customership
Innovation can accelerate when startups and corporates work together. By jointly developing a new product or service, for example, or becoming a launching customer of the startup, or facilitating the distribution of the startup, or facilitating the distribution of the startup’s products or services. In this context, the 15 COSTA members and four other companies (PortXL, Vopak, IBM Nederland and TNO) have committed themselves to jointly enter into more than 300 partnerships with startups within one year from May 30, 2017.

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