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04 December, 2024
Successful Corporate Ventures

This report of Go Group and Frederic Pampus examines the current landscape of corporate ventures in the DACH region (Germany, Austria, and Switzerland) based on a study of over 220 corporate ventures.

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The report provides insights into best practices and debunk common misconceptions about corporate venturing.

The key findings of the report are:

  • Corporate venturing has become a major driver of innovation and entrepreneurship within established companies.
  • There is a wide variety of successful corporate ventures, ranging from small startups to large, rapidly growing companies.
  • The main challenges for corporate ventures are leveraging corporate assets, finding and validating the right ideas, and building a strong team.
  • The most impactful decisions for corporate ventures are securing independence from the parent company, using VC-style governance structures, and validating the market early.
  • Independence and speed are crucial for the success of corporate ventures.
  • It is important to be selective with partnerships and talent, and to avoid becoming overly reliant on the corporate strategy of the parent company.
  • Early customer engagement and gaining feedback from the market are essential.

The report debunks several misconceptions about corporate venturing, such as the assumption that corporations are not good entrepreneurs or that idea validation takes a lot of time and money. The presented case studies demonstrate that corporate ventures can be successful even when established as fully owned subsidiaries or set up as joint ventures.

In conclusion, this report offers valuable insights and practical advice for companies considering establishing corporate ventures. The findings highlight the importance of independence, speed, selectivity, and customer centricity in creating successful corporate ventures.